The Creative Bullpen

“In today’s world, integrated communications via websites, social media and video channels are the norm for internal and external communications. Often companies have an excellent story to tell, but they just don’t have someone to tell it. While a good portion of my freelance writing is provided directly for publication in magazines or newspapers, when it comes to businesses and organizations, I like to promote their own story as something that can be utilized in all their communications channels. This approach showcases the unique blend between my writing and my communications planning ability. At the outset of every contract, I like to interview my client as if I am writing a piece about them. I find this allows me to drill down on where the best opportunities lie as well as creates an immediate bond between my client and I.”